We make ads that get watched make you feel feel real sell

Why most AI ads get skipped

People don't decide to scroll. Two old reflexes decide for them, in under a second.

01"That's an ad."

Once people recognise a sales pitch, they put their guard up and stop listening. Polished, generic AI ads trigger this instantly, and they will only look more alike as everyone uses the same tools.

✕ Typical AI ad

Product shoved at the lens, gibberish label Rubbery, blurry hand Frozen "OMG" face, doll skin

✓ Ours

Opens with a question you want to answer A real morning: mic, coffee The brand arrives as the answer

02"Something's off with that face."

Our brains read tiny details in a face to decide whether someone can be trusted. Waxy skin, a mouth that moves too perfectly, a room that's too clean: the brain can't read the person, so it builds a wall. That's the uncanny valley, and most AI UGC lives in it.

✕ Typical AI face

Plastic shine, zero pores Bright, identical teeth Glassy, too-perfect eyes

Zoomed in: smooth like plastic. The brain can't read it.

✓ Ours

Pores, beard, smile lines One AirPod in: a life of his own Harsh, uneven train light

Zoomed in: texture, creases, phone noise. Reads as a person.

The "typical" examples were generated on purpose to show the most common AI tells. Nobody real is shown.

Viewers can usually tell an ad is AI-made even when they can't say why, and those ads are remembered less. Our work is built to get past both reflexes.

Past the first: it feels like a story, not an ad

We don't sell features. We start from a feeling your customer already has, and humour is just one of them.

1. One real feeling, from the first secondEmbarrassment, frustration, relief, pride, a little guilt. We find the moment your customer actually lives through and open with it, not with the product.
2. The face, not the eventWe show how it feels: the boyfriend's long pause, her laugh at her own mistake. People buy on emotion and justify with logic.
3. Told by someone who already solved itThe character isn't suffering on screen. They've been there, found the answer, and tell it like a friend would. That's where the quiet authority comes from.
4. Two people, not one talking headA boyfriend, a cashier, a dog. A relationship on screen holds attention better than someone staring into the lens.
5. Your brand early, but never loudYour colour in the outfit, your name said out loud within 5 seconds, real proof on screen. It feels like a recommendation, not an interruption.

Past the second: the face feels real

An AI model only animates what's already in the picture. If the starting image has no real texture, the video can't have it either. So realism isn't a filter we add at the end; it comes from where every shot starts.

1. Every scene starts from a real phone photoUltra-wide selfie angle, lived-in rooms, uneven daylight. Never stock photos, never AI-made backgrounds.
2. The background is never replacedSwapped backgrounds are what makes AI look waxy. Only the person changes; the room, the light and the mess stay real.
3. A different outfit for every placeLike real filming days. The same top in every scene is a giveaway.
4. Characters with a life of their ownOne earbud in, a small mic clipped to a spoon, gold hoops, chipped mugs. AI averages everything into the same person; these small quirks are what make someone look like somebody.
5. One locked voice and accent per characterSame voice, same energy in every clip, so the character feels like one person, not a collage.
6. Your product is never AI-drawnAI loves to redraw logos, labels and rings. We show your real photos and pages instead, and check every clip frame by frame before you see it.

Leonor: one AI character, kept consistent

Brands often ask whether an AI face can stay the same across a whole campaign. Leonor is our own long-running test of exactly that.

Leonor AbreuOps consultant and mum of two in Lisbon · AI-generated creator

• Same face in every video: the beauty mark on her left cheek, gold hoops, red nails
• One locked voice since day one
• Different rooms, outfits and days, like a real creator's feed
• Every story is true: the tools, screens and results in her videos are real tests
• Clearly labelled as AI-generated, as Meta and the EU AI Act require

For brands this means a recurring face for a whole campaign, or your own brand character, without booking a creator again.

Packages

One concept = one idea, filmed once, cut into 3 versions with different openings, so you can test which hook works.

Always included: script, AI characters, voice, full editing, captions, 9:16 for Reels and TikTok, one round of changes, and paid usage rights with no time limit. There's no creator fee to renew and no product to ship.

Editing, your way: in our native, scroll-stopping style (like the ads above), or matched to your brand guidelines: your fonts, colours, logo and end card. Same price either way.

Rates sit between Fiverr AI gigs (around $25–200 per video) and AI UGC agencies (around $160–500 per video, monthly retainers from $1,500). Sources: Fiverr, creativemarketing.ai, Twirl, Admiral Media, Motionbox (2026).